Coalesse Showroom
Location |
Chicago, Illinois |
Year |
2008 |
Awards |
AIA San Diego Merit Award 2005 |
An expansive 26,000 sf space was transformed to human scale through a thematic strategy of recreating an urban experience, strengthening the Coalesse brand that speaks to modern city work-life. Individual quadrants of this miniature city were united through natural light and dynamic flow—spaces for social interaction and collaboration, “streets” passing between displays, “alleys” for material libraries and small galleries for art in all public spaces. Architectural detailing, intended to arouse curiosity, pointed to a personal and intimate scale of working, living, and noticing the surrounding environment. This showroom has stood the test of time, introducing new Coalesse lines for over 12 years, expressing a fresh outlook each time.